Unmade / Paid-social creative studio
AI-Assisted Creative That Expands What Your Content Can Do
AI is one part of Unmade's creative production system. We combine existing footage and product assets with AI-generated shots, voiceovers, motion, and animation when they help create new creative directions.
Work With UsAI as a Production Capability
We are a paid-social creative studio first. AI is a tool inside our process, used when it makes a direction possible that your library could not support by itself. It does not replace production, strategy or editing judgment, and we do not treat it as a performance guarantee.
Filling Creative Gaps
Existing footage rarely covers everything. There may be no establishing shot, no alternate setting, no voiceover, or no motion for a product that only exists as a still. AI-assisted production can supply those pieces so a concept holds together.
- AI-generated shots to bridge or extend existing footage
- Voiceovers for ads that need narration
- Motion and animation for product stills and packshots
- Stylized product films for directions your library does not contain
Exploring Additional Directions
AI-assisted work also lets a team explore ideas that would be costly to film: an unusual visual world for a product, an exaggerated demonstration, a motion treatment. These sit next to the more grounded UGC-style and static work, as extra directions to test.
Whether any direction performs is for your own testing to show. We simply make it practical to try more of them.
Where It Fits With the Rest of the Work
Most projects begin with content repurposing, finding what your existing library can already do. AI-assisted creative is added where it helps. If your assets are strong and complete, you may not need it at all.
AI-assisted creative examples
Examples of AI-assisted product creative from our portfolio.