Unmade / Paid-social creative studio
Paid-Social Creative Built From What You Already Have
Unmade is a paid-social creative studio that helps brands create more ads without constantly producing new content. We turn existing footage, UGC, creator content, and product assets into concepts, hooks, edits, and variations built for paid-social testing.
Work With UsMore Creative Without More Production
Paid-social teams need different ideas to compare. A handful of concepts can leave important audience questions unanswered. Another shoot is one option, but it is worth checking what your existing library can support before committing to new production.
We start somewhere else. Most brands are sitting on footage from past shoots, creator collaborations, customer videos, product clips, and brand photography. Much of it was never used in an ad, or was used once and set aside. That material is the raw input for what we build.
From Content Library to Ad Creative
The work follows the three steps on our home page. First we ingest and organize your library and study your market, audience and competitors. Then we build and diversify: editing new ads from your strongest footage and, where there are gaps, filling them with AI-generated shots, voiceovers, motion or animation. Finally we deliver platform-ready ads for your team to launch.
Each step is about direction before output. A new ad should have a reason to exist: a different hook, a different promise, a different audience in mind.
Creative Built for Testing
Performance creative is made so it can be tested and learned from. Rather than one finished ad, the goal is a set of concepts, each with several hooks, formats and variations, so your ad account has real range and your team can see which directions earn a response.
We do not promise results. What we aim to give you is more to test, built more deliberately, from material you already own.
- Distinct concepts, not minor re-cuts of one idea
- Multiple hooks for the same core message
- Formats and lengths suited to each placement
- Creative directions your team can compare in testing
What We Create
Our output covers the formats paid-social teams usually need. Examples of each are shown below from our portfolio.
- UGC-style ads built from creator and customer footage
- Statics for product, offer and promotion
- Mashups that combine clips from several sources into one ad
- AI-assisted creative for shots and directions you did not film
- Hooks: alternative openings for the same ad
- Variations: changes in angle, copy, pacing and visual treatment
- Platform adaptations for Meta, TikTok and other placements, including aspect ratio and length
How It Works
Four service areas sit inside this offer. See how we create UGC ads from creator content you already have, how content repurposing finds ads inside a library, where AI-assisted creative fits in, and how static ads are built for testing.
If you are ready to talk about your own library, tell us what you have and where you advertise.
Formats we make
Portfolio examples of the creative formats described above.
