Unmade / Paid-social creative studio
UGC Ads Without Starting From Scratch
Unmade turns existing creator content, customer footage, and product clips into UGC-style paid-social ads. We focus on stronger hooks, angles, edits, and variations so brands can test more creative from the content they already have.
Work With UsTurn Existing Creator Content Into More Ads
If you have worked with creators, collected customer videos, or filmed product clips, you probably hold more usable UGC than has ever run as an ad. A single creator video can contain several different moments: a reaction, a demonstration, a before-and-after, a line that sums up the product.
We go through that footage and cut it into new UGC-style ads, so one piece of content can become several distinct pieces of creative.
- Creator videos from past collaborations
- Customer footage and submitted clips
- Product demonstrations and handheld product clips
Find Stronger Hooks and Angles
The opening gives people a reason to keep watching. We look for strong moments in your footage, then develop alternative hooks for your team to test: a question, a product demonstration, a visual moment, or a problem statement. Any product claims need to match what your brand can substantiate.
An angle is the reason someone should care. The same product can be framed around a problem it solves, a routine it fits into, a comparison, or a gift. Each angle gives the footage a different job.
Build Variations for Testing
Once an angle is chosen, we build variations around it: different hooks, different lengths, different pacing, captions and audio treatment, and different crops for each placement. The aim is a set your team can compare, not a pile of near-duplicates.
When You Actually Need New Creator Footage
Existing content is not always enough. If your library has no usable on-camera voice, lacks the product in use, or does not cover a new product or audience, new creator footage may be needed. We can arrange creators and new filming to cover those gaps rather than stretch weak material.
Where the gap is smaller, AI-assisted shots or voiceover can sometimes fill it, which we cover on our AI ad creative page.
UGC-style ad examples
Examples of the UGC-style format from our portfolio.